COMPARISON
Onyx vs InsuredMine
InsuredMine is a CRM with marketing automation and a client-facing mobile app. Onyx is the AI command center for the front of the funnel — where deals are actually lost.
300+ agents · $10M+ in premiums · 441+ workflows · 48-hour setup
InsuredMine's strength is the client-portal side (mobile app, document access). Onyx's strength is the front-of-funnel side (AI speed-to-lead, AI booking). If retention via a branded client app is your strategy, InsuredMine is a real fit. If lead conversion is where you're losing deals, that's us.
A note on InsuredMine
InsuredMine is an insurance agency CRM with marketing automation, customer engagement tools, and dedicated client + agent mobile apps. Their User License plan starts at $109/user/month with multiple tiers (full pricing breakdown requires a sales call). They include CRM, task manager, pipeline management, Google Reviews integration, and the Insurance Wallet mobile app for clients. They offer a 14-day free trial. Their strength is agency-management depth and the client-facing mobile app for end-clients to look up policies and access documents.
InsuredMine is the right choice if your retention strategy hinges on a branded client portal, you operate a P&C-leaning agency that benefits from X-date renewal workflows, or you need agency-management analytics depth. Their Insurance Wallet mobile app is a real feature — if clients having a portal matters to your business, that's a legitimate fit.
HONEST POSITIONING
Where InsuredMine wins
What they're genuinely good at and who they're a better fit for.
- Client-facing mobile app. Branded "Insurance Wallet" mobile app for end-clients (policy lookup, document access, claims initiation) — Onyx does not offer this today.
- P&C-focused features (X-dates, renewal workflows) that complement P&C agency motions.
- Analytics and reporting depth at the agency-management layer.
- 14-day free trial on InsuredMine (vs Onyx's money-back guarantee — different risk-reversal models).
If your retention strategy hinges on a branded client portal, InsuredMine is a real differentiator and a legitimate fit. If your loss is at the front of the funnel, keep reading.
FEATURE COMPARISON
Side-by-Side Breakdown
A transparent look at what each platform offers so you can make the best decision for your business.
WHY ONYX
What Makes Onyx Different
Purpose-built for insurance agents who want to spend less time on admin and more time closing.
AI-native automation, not marketing-automation templates
InsuredMine has marketing automation campaigns and email/SMS templates. Onyx has AI that conducts actual conversations, qualifies leads via text, and books appointments on the agent's calendar. These are different categories. Marketing automation sends a sequence; AI handles a conversation. The latter is what books appointments at 2 AM.
441+ AI workflows + 7 insurance verticals
Mortgage Protection (closing-date triggers), Final Expense (60+ day sensitive cadences), Life, Medicare (AEP/OEP surge mode), Health/ACA, IUL, Annuity. Each Stack is insurance-specific from the ground up. InsuredMine's strength is broader agency-management tooling; Onyx's strength is depth per insurance vertical.
Speed-to-lead engine InsuredMine doesn't compete in
Onyx auto-responds to new leads in seconds with AI conversation, qualifies them via text, and books appointments — even at 2 AM. InsuredMine doesn't position this as a feature category. For agents whose primary loss is at the front of the funnel (slow lead response, missed follow-ups), this is the highest-leverage capability difference.
Flat pricing, not per-seat
Onyx is $99 Core / $149 Prime / $499 Elite — flat, no per-seat charges. InsuredMine's User License plan starts at $109/user/month. For a solo agent, the price difference is real. For a multi-seat agency, the per-seat model can add up fast.
Done-for-you 48-hour onboarding
Every Onyx plan includes a 1-on-1 setup call and most agents are live in 48 hours. InsuredMine is sales-led implementation. If you need to be working leads this week, the onboarding gap is significant.
The switching story
"I joined Onyx because I was with a different CRM that totally messed up a workflow. They were going the backend and making changes that I wasn't aware of. When I called and brought it to their attention, they blamed me."
"I trust Onyx. I know that if I'm going to select something or do something, it's going to relay the message that I need."
Common switching pattern
Small agency on InsuredMine paying per-seat for features they don't use (client portal, advanced analytics) while still manually working leads. They realize the per-seat cost is adding up faster than the client-portal feature is paying back, switch to Onyx Prime for AI lead conversion at a fraction of the per-seat cost. Some agencies end up running both — Onyx for the front of the funnel, InsuredMine for the client portal.
PRICING
Side-by-side pricing
Transparent on our side. Where the competitor doesn't publish a number, we say so.
FAQ
Switching from InsuredMine?
Common questions from agents considering the switch.
Ready to See the Difference?
Book a personalized demo and we will show you how Onyx can work for your insurance business. No pressure, no commitments.
14-day money-back guarantee. No long-term contracts.