COMPARISON
Onyx vs AgentCRM
Both platforms are built on GoHighLevel and serve insurance agents. Here is an honest look at how they compare so you can choose the best fit for your business.
A note on AgentCRM
AgentCRM is a well-established CRM built on GoHighLevel that serves insurance agents with features like AgentAI for lead follow-up, a power dialer, and pre-built workflows. It offers a solid, customizable platform with HIPAA compliance and a 14-day free trial.
AgentCRM is a good choice for agents who want a broad-featured, GHL-based CRM they can customize to their needs.
FEATURE COMPARISON
Side-by-Side Breakdown
A transparent look at what each platform offers so you can make the best decision for your business.
WHY ONYX
What Makes Onyx Different
Purpose-built for insurance agents who want to spend less time on admin and more time closing.
7 Insurance-Specific Stacks
While AgentCRM offers general-purpose workflows, Onyx provides 7 pre-built automation Stacks designed specifically for insurance verticals: Mortgage Protection, Final Expense, Life Insurance, Medicare, Health Insurance, IUL, and Annuity. Each Stack includes tailored nurture sequences, objection-handling scripts, and AI conversations tuned for that vertical.
AI That Books Appointments
Onyx AI is trained specifically for insurance conversations. It does not just follow up with leads - it engages prospects in natural conversations and books appointments directly onto your calendar, 24/7. The AI understands insurance terminology, handles common objections, and knows when a lead is ready to book.
Done-for-You Onboarding Included
Every Onyx plan includes a 1-on-1 onboarding call where we set up your account together. Most agents are live within 48 hours. No extra fees, no DIY setup. AgentCRM offers a custom build service, but it is a separate paid offering.
Comparable Pricing, More Specialization
At $99/month vs $97/month, the pricing is nearly identical. The difference is what you get for that price: Onyx delivers insurance-vertical-specific automation out of the box, while AgentCRM provides a broader, more general-purpose CRM that you customize yourself.
FAQ
Switching from AgentCRM?
Common questions from agents considering the switch.
Ready to See the Difference?
Book a personalized demo and we will show you how Onyx can work for your insurance business. No pressure, no commitments.
14-day money-back guarantee. No long-term contracts.