COMPARISON
Onyx vs AgencyZoom
AgencyZoom is built for established multi-producer P&C agencies that need agency management. Onyx is built for insurance agents who want AI-first lead conversion.
300+ agents · $10M+ in premiums · 441+ workflows · 48-hour setup
AgencyZoom is built for established multi-producer agencies needing AMS depth. Onyx is AI-first lead conversion for agents who'd rather close than configure. Different products for different jobs.
A note on AgencyZoom
AgencyZoom is a Vertafore-owned sales suite for insurance agencies. Their published pricing for Independent agencies is Essential $149/month, Growth $199/month, and Pro $349/month — each with 7 seats and a 20% annual discount. They offer separate plans for Allstate and Farmers captives. Their strength is workflow automation, multi-producer sales reporting, and agency management depth — features that benefit established P&C-leaning agencies with commission-tracking complexity.
AgencyZoom is the right choice if you're an established P&C agency with multiple producers and your motion is managing existing books with commission-split reporting. Their AMS-adjacent feature depth and Vertafore-backed support make sense for larger, more structured agencies.
HONEST POSITIONING
Where AgencyZoom wins
What they're genuinely good at and who they're a better fit for.
- P&C and commercial lines depth. Stronger P&C-specific commission tracking, X-date workflows, and renewal pipelines than Onyx's life/health/Medicare-weighted 7 Stacks.
- Agency management features. AMS-style commission-split tracking and producer-level reporting that AgencyZoom does well — Onyx's Agency Dashboard is in development and doesn't fully replicate this yet.
- Brand familiarity with established agency principals who've evaluated multiple AMS-adjacent tools over the years. Vertafore ownership adds enterprise credibility.
- 7 seats included on every plan works well for multi-producer agencies.
If you're an established P&C agency with 10+ producers and your motion is managing existing books with deep commission complexity, AgencyZoom is genuinely a strong fit. If that's not you, keep reading.
FEATURE COMPARISON
Side-by-Side Breakdown
A transparent look at what each platform offers so you can make the best decision for your business.
WHY ONYX
What Makes Onyx Different
Purpose-built for insurance agents who want to spend less time on admin and more time closing.
AI-native architecture, not a bolt-on
Speed-to-lead AI, AI appointment booking, database reactivation, and voice AI receptionist (Elite) are core product — not workflow plugins. AgencyZoom is workflow-automation-first; Onyx is AI-first. If your funnel is bleeding because leads sit unanswered for hours, AI fixes that. Workflows alone don't.
441+ AI workflows across 7 verticals
Mortgage Protection (closing-date triggers), Final Expense (60+ day sensitive cadences), Life, Medicare (AEP/OEP surge mode), Health/ACA, IUL, Annuity. All live out of the box. AgencyZoom is stronger on P&C agency-management depth; Onyx is stronger on insurance-vertical automation depth across life, health, and seniors.
Transparent pricing with a lower entry point
Onyx Core $99/mo, Prime $149/mo, Elite $499/mo. AgencyZoom Independent Essential starts at $149/mo, Growth $199, Pro $349 — all 7 seats included. For a solo agent who doesn't need 7 seats, Onyx is roughly $50/mo less for AI-native features. For a 7-producer agency, AgencyZoom's per-plan-with-seats model can be competitive.
Done-for-you 48-hour onboarding included
Every Onyx plan includes a 1-on-1 setup call and most agents go live in 48 hours. AgencyZoom is a typical multi-week AMS-adjacent implementation. If you need to be making money this week, that gap matters.
The founder still answers
Direct Slack and email access to Lachie across the customer base. AgencyZoom is owned by Vertafore — standard enterprise support. Some agents care about this a lot; some don't. If you want a vendor where you can ping the person whose name is on the company, Onyx is structured that way.
The switching story
"I joined Onyx because I was with a different CRM that totally messed up a workflow. They were going the backend and making changes that I wasn't aware of. When I called and brought it to their attention, they blamed me."
"I trust Onyx. I know that if I'm going to select something or do something, it's going to relay the message that I need."
Common switching pattern
A solo agent or small agency on AgencyZoom realizes they're paying for agency-management features they don't use — multi-producer reporting, commission splits, X-date renewal workflows — while missing the AI speed-to-lead and appointment booking that's actually moving the revenue needle. They switch to Onyx Prime for AI features at a comparable or lower price.
PRICING
Side-by-side pricing
Transparent on our side. Where the competitor doesn't publish a number, we say so.
FAQ
Switching from AgencyZoom?
Common questions from agents considering the switch.
Ready to See the Difference?
Book a personalized demo and we will show you how Onyx can work for your insurance business. No pressure, no commitments.
14-day money-back guarantee. No long-term contracts.