IUL CRM
The CRM Built for IUL Agents
IUL sales require education first, conversion second. Onyx automates the education journey with drip sequences, illustration follow-ups, and AI that speaks cash value.
THE CHALLENGE
Why IUL Agents Struggle
These are the problems we hear from agents every day. Sound familiar?
IUL Requires Education Before the Sale
Indexed Universal Life is a complex product. Prospects need to understand crediting strategies, cap rates, participation rates, and cash value accumulation before they can make a confident decision. This education process is time-intensive and hard to scale.
Illustration Follow-Ups Get Lost
You send an illustration and then... silence. Without a structured follow-up system, prospects review illustrations on their own, develop questions they never ask, and eventually go cold. The illustration-to-appointment pipeline leaks at every stage.
Cash Value Conversations Are Repetitive
Every IUL prospect asks similar questions about cash value growth, loan provisions, and tax advantages. Answering these questions individually for every prospect does not scale as your pipeline grows.
Long Decision Cycles Cause Lead Loss
IUL prospects take weeks or months to decide. Without persistent, value-driven follow-up, agents lose prospects to inaction - not to competitors, but to the "I will think about it" trap.
THE SOLUTION
The IUL Stack
Designed for the education-heavy, illustration-driven nature of IUL sales. Automated drip sequences that build understanding, and AI that handles cash value conversations.
Education Drip Sequences
Automated email and text sequences that educate prospects on IUL concepts over time. Each message builds on the last, taking prospects from basic understanding to confident buyers.
Illustration Follow-Ups
After sending an illustration, Onyx automatically follows up with questions, talking points, and next steps. No more sending illustrations into a void and hoping for a callback.
Cash Value Conversation AI
Our AI handles the most common cash value questions via text: growth projections, loan provisions, tax advantages, and comparisons to other savings vehicles. Prospects get answers fast, and you get warmer appointments.
Concept-to-Close Pipeline
Track every IUL prospect through a purpose-built pipeline: education phase, illustration sent, follow-up, appointment scheduled, presented, and closed. Know exactly where every deal stands.
AI Appointment Booking
When a prospect finishes the education sequence and signals interest, the AI books them onto your calendar for an illustration review or deep-dive conversation.
Long-Term Nurture Automation
For prospects who are not ready yet, Onyx maintains contact with periodic value-driven check-ins about market performance, policy features, and retirement planning concepts.
GET STARTED
Live in 48 Hours
Getting set up on Onyx is fast and hands-on. No DIY, no guessing.
Book Your Demo
Schedule a personalized demo to see Onyx in action for your specific vertical.
1-on-1 Onboarding Call
We set up your account together: calendar, phone, integrations, and your Stack.
Start Booking Appointments
Your AI starts engaging leads and booking appointments within 48 hours.
FAQ
IUL Questions
Common questions from agents in your vertical.
Ready to Grow Your IUL Business?
Book a personalized demo and see how the IUL Stack can automate your follow-ups, book more appointments, and help you close more deals.
Starting at $99/month. 14-day money-back guarantee.